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The Premier League is developing tech to detect GIF and Vine videos of match highlights

Manchester City's Belgian captain Vincen

The much-anticipated new English soccer football season kicks off this weekend, and already the The Premier League is warning fans that creating and even sharing match footage onVine — the Twitter-owned service that took off during the World Cup this summer — is against UK law. Broadcasters Sky and BT Sport stumped up a record $3 billion to secure the rights to live matches, while The Sun and The Times newspapers offer paying subscriber access to goals and highlights online. With all that money in the mixer, it’s no surprise that the league wants to ensure content isn’t distributed for free. The Premier League…

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