It might seem like a bit of an odd move to name your startup after the figurehead of the Cuban Revolution and poster boy of rebellion Che Guevara, but that’s exactly what a new fledgling UK peer-to-peer (P2P) car insurance service has done. Admittedly, the gaping void between political uprising, the resultant revolution and car insurance in the UK doesn’t really need to be pointed out, but it’s the notion of trying to interrupt established norms and oust the entrenched elite that led Guevara to take its name. Announced today, rather than work as a P2P network in terms of building…
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Read more : Guevara, a ‘revolutionary’ P2P car insurance service launches in the UK
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