Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.
“Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social advertising firm SocialWire. “Ad campaigns were about buying likes. In 2013, there was a major shift, and Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site.” Read more…
More about Facebook, Social Advertising, Customer, Ad Campaign, and Web Traffic
Read more : 3 Strategies for Improving Your Facebook Ads
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.