Twitter Took Home the Only Oscar That Matters

It was the selfie seen round the world

In a seemingly unscripted moment, the host of the 86th Academy Awards, Ellen DeGeneres, gathered some of the film industry’s biggest stars for a selfie that broke Twitter — and that left little doubt about which social media platform won the night.

Whether by design or by accident, Twitter was a constant presence throughout the nearly four-hour Academy Awards show. DeGeneres promised she would be tweeting throughout the night. That turned out to be only seven tweets, two of which were photos that most of us would have deleted before pressing “tweet.” Even so, most garnered between 26,000 and 170,000 retweets — all respectable numbers for a celebrity hosting a show watched by 1 billion people. Read more…

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