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Can YxYY Make Us Fall in Love With Conferences Again?

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When a conference takes place largely in a pool, surrounded by booze, piñatas and Settlers of Catan boards, can you even call it a conference anymore?

For YxYY, nomenclature isn’t important. After all, the event doesn’t even have an agenda. The No. 1 rule of YxYY (pronounced “Yes and Yes Yes”) is to attend the conference with no schedules or expectations whatsoever — and you’d better keep it that way

“The idea was, if you got a group of smart, engaged individuals together in the right space that great things would happen, even in the absence of a conference structure,” cofounder Ann Larie Valentine tells Mashable. Read more…

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