Study Finds 77% of College Students Use Snapchat Daily

Facebook may no longer be interested in Snapchat, but college students certainly are

A new study found that more than three-quarters of college students — 77%, in fact — use Snapchat at least once per day

The study, which polled more than 1,600 self-identified social media users in college from around the country, also found that the majority of pictures sent through Snapchat by this group are selfies. Roughly 50% of men said they send a selfie at least half the time, and 70% of women said the same. (The study certainly supports Oxford Dictionaries’ decision to make “Selfie” the word of the year in 2013.) Read more…

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