‘Candy Crush’ Is Bigger Than Twitter, But Probably Not For Long

We knew Candy Crush Saga was big, just not this big.

King Digital Entertainment, the company behind Candy Crush and a number of other games, filed paperwork on Tuesday for an IPO. In the filing, King revealed some stats about its most popular game that can only be described as jaw-dropping: Candy Crush had an average of 93 million daily active users in December, more than 1 billion games played per day and it accounted for 78% of the company’s overall revenue in the fourth quarter.

To put it another way, Candy Crush, which launched less than two years ago, generated more than $450 million in revenue for King in the December quarter, nearly double the revenue that 8-year-old Twitter generated in the same period. It’s also likely that Candy Crush has a comparable number of users to Twitter, assuming that even a slim majority of King’s 408 million monthly users were from Candy Crush. Read more…

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