How do you top the most-shared Super Bowl ad of all time?
Volkswagen’s approach seems to be self-parody, viral video-mongering and puppies — lots of puppies. At least that’s what appears in the automaker’s Super Bowl teaser ad. VW dropped the video, above, which shows a German engineer using an algorithm to come up with “the most successful Volkswagen ad” and the “ultimate commercial for your big American football festival.”
It features a writhing Carmen Electra, balloons, puppies, a giant hamburger and an Abraham Lincoln doppelganger, among other icons designed to appeal to American tastes. However, things quickly go awry when Electra sets off a car alarm, and a ball machine malfunctions, shooting one into an old man’s groin Read more…
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Read more : VW’s Super Bowl Teaser Features Puppies and Carmen Electra
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