In a continuing effort to attract more listeners to its movie soundtracks, 20th Century Fox created a holiday ad for The Secret Life of Walter Mitty that gives some Pandora users a taste of the music service’s still-secret algorithm for the first time
The Ben Stiller-directed fantasy drama Walter Mitty hits theaters on Christmas Day. The ad, “Discover the Secrets,” is targeted primarily at female Pandora users 18 and older who are listening to playlists featuring holiday music.
It’s the first ad of its kind on Pandora. Here’s how it works: say you are listening to Brian McKnight on a holiday station. The ad will pop up telling you what attributes that specific song has, according to Pandora’s algorithm (“piano accompaniment” and “R&B roots”), that will be used to determine what similar songs to play next for you Read more…
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Read more : ‘Walter Mitty’ Ad Uses a Spot of Pandora’s Secret Sauce
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