Apple Buys Twitter Analytics Company Topsy

Apple-topsy

Apple has acquired the social media analytics startup Topsy.

The acquisition was first reported by The Wall Street Journal, which says the deal was worth more than $200 million

Topsy is one of the few services that has access to Twitter‘s data firehose. It offers users a way to analyze tweets, gather sentiment and measure the reach of a campaign, hashtag or message. In September, the company rolled out the ability to search Twitter’s entire archive.

Topsy is an interesting acquisition for Apple because unlike its past purchases of startups, such as HopStop and Locationary, there isn’t a clear product application Read more…

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