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Samsung Smartwatch Graces Its First Music Video, Demi’s ‘Neon Lights’

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The Galaxy Gear smartwatch made its first cameo in a music video this week. A lime green version of Samsung‘s gadget appears alongside its tech sidekick, the Galaxy Note 3, in pop star Demi Lovato’s “Neon Lights” music video

Not-so-subtle product placements of tech items aren’t new. In 2013 alone, for example, a Beats Pill showed up as a mouth gag in Britney Spears’ “Work B*tch“; a Sony Xperia tablet appeared in Avril Lavigne and Chad Kroeger’s “Let Me Go“; and a Nokia Lumia phone popped up in Kelly Clarkson’s “People Like Us.”

More about Music, Entertainment, Samsung, Demi Lovato, and Marketing

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