Eyeing deeper control of our mobile devices, social networks are developing their own applications to capitalize on the mobile-messaging trend. Facebook, Google and Twitter are moved in part by greed—the notion that they can form an even deeper relationship with their users, to the exclusion of others—and fear, that someone else will do that before they can, and limit the reach of their social networks in our lives.
Conventional text messaging—the kind that carriers handle over antique protocols like SMS, charging by the message—is quickly becoming obsolete; while SMS revenues are still growing worldwide, they’re expected to plateau in 2015. Meanwhile, hot young startups and tech giants alike are vying for control of your mobile messages.
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