Salad Porn Is Real, and This Company Made It Cool

As students at Georgetown University in Washington D.C. in 2007, three sons from entrepreneurial families identified a problem: there was no healthy place to eat in D.C. So Nicolas Jammet, Nathaniel Ru and Jonathan Neman wrote a business plan, rented out a small tavern and started selling salads with locally sourced ingredients — usually from that week’s farmer’s market.

With help from friends, family and a couple early investors including restaurateur Joseph Bastianich (under whom Jammet once interned) and Honest Tea founder Seth Goldman (where Nic’s twin brother is the director of field marketing), Sweetgreen was born. Read more…

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