When Your Startup Should Seek Media Coverage

Press

We receive dozens of emails from startups every week looking for coverage in Tech in Asia, and while some might be interesting, they don’t necessarily send anything newsworthy. Every media outlet worth its salt will be looking for a news peg –- an event that makes the piece timely. In the startup world, a few types of pegs capture our attention. To help prevent both sides of this interaction from wasting time or missing out on good future coverage, we’ve put together a list of when -– and when not -– to seek media coverage as a startup.