The Cheetos brand is giving a nod to the great tradition of toilet papering houses on Halloween with an online experience that lets you TP houses using Google Maps and Street View.
The Frito-Lay brand worked with Google on the effort, which lets you TP everything from your neighbor’s house to landmarks like the Leaning Tower of Pisa (see below). Despite Google’s imprimatur, the sharing features are for Facebook and Twitter, not Google Plus. The brand is promoting the effort on the Google Display Network as well as YouTube.
The app is part of a long-running push from the brand to associate itself with pranks that are fun, but harmless. The brand’s 2008 “Random Acts of Cheetos” push for instance, tried to recruit consumers to toss a handful of the orange snack into someone’s dryer load of whites at the laundromat. Read more…
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Read more : Cheetos Uses Google Street View to Toilet Paper Your House
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