Apple Is Now the World’s Most Valuable Brand [REPORT]

In the last couple of years, Apple has been either the first or the second most valuable brand in the world, depending who you believe

Now, we can chalk one up for the first camp: According to Interbrand’s 2013 global brand rankings, Apple has overtaken Coca Cola to become the world’s most valuable brand, with its value estimated at a whopping $98.3 billion

Apple’s rise through the rankings has truly been meteoric: In 2011, the company sat at eight place with an estimated $33 billion brand value

Google has also leaped past Coca Cola this year, and it now sits in second place, with its brand value estimated at $93.3 billion. It’s followed by Coca Cola with $79.2 billion, IBM with $78.8 billion and Microsoft with $59.5 billionGeneral Electric, McDonald’s, Samsung, Intel and Toyota round up the top 10Amazon and Facebook, which are placed 19th and 52nd, have been labeled “top risers,” having risen by 27% and 43%, respectively, since last year. Read more…

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