Clicking the Like button on Facebook or signing an online petition may not actually make the world a better place, but it could be the first step. Regardless of what it takes to get there, taking action is a crucial step.
The advocacy group ONE, which works to alleviate global poverty and preventable disease, proved this by converting millions of YouTube views and Spotify listens into hundreds of thousands of actual actions.
Jeff Davidoff, ONE’s chief marketing officer, discussed the group’s Agit8 campaign during a panel titled “The Charity Concert 2.0: No Ticket Required” Sunday evening at the Social Good Summit Read more…
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