Last week, a beautifully animated short video introduced the web to a fantastical, dystopian future — one in which a monolithic factory farming operation, Crow Foods Inc., controls all food production.
Animals are confined, abused; consumers are all served the same bland, artificially engineered food in uniform takeout boxes. The enchanting voice of Fiona Apple and the sad expressions of the video’s protagonist — a brave farmer-scarecrow who recognizes that not all is right in this new world — make for a moving video, one that’s racked up more than 5.7 million views on YouTube.
The video isn’t a PSA, funded by a non-profit advocating for animal or farmer rights. It is an ad for Chipotle, makers of upscale fast food that comes in a few simple templates — burritos, burrito bowls, tacos, quesadillas — in takeout bags that remind me more of Crow Food Inc.’s fare than the scarecrow farmer’s alternative. As lovely and moving as the video is, I can’t make the connection with the brand that sponsored it (even if it’s a theme Chipotle has played on in the past). Read more…
More about Video, Advertising, Funny Or Die, Chipotle, and Business
Read more : Watch an ‘Honest Take’ on Chipotle’s Scarecrow Ad
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