More than a quarter billion people play games on Facebook every month. All that activity translated into more than $2 billion for Facebook developers in 2012 alone.
Clearly, Facebook apps are a huge business, so it’s no surprise more and more developers are joining the platform.
“Developing for each new iteration of the Facebook platform has had a huge impact on our growth, especially in the last couple of years,” Otis Chandler, CEO and co-founder of Goodreads told Mashable in an interview earlier this year.
“By January 2012, Goodreads had grown to 6.5 million members. Facebook Timeline launched at that point and that’s when we saw a huge jump in sign-ups and traffic from Facebook. There are now more than 18 million members on Goodreads and a large part of that is due to Facebook. There were several factors behind that growth (we hit a critical mass, mobile became an increasingly significant driver of new members and we launched our recommendation engine) but Facebook was the accelerant on the fire,” he says. Read more…
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