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How To Succeed In Wearable Tech—Lessons From GoPro And Pebble

Wearable technology is still more hype than bona fide trend, but that hasn’t slowed down companies around the world who desperately want to know what makes people want to slap gadgets on their bodies. Some advice from the folks who have actually had hits in this space might be in order.

The founders of GoPro and Pebble were happy to oblige on Wednesday at the TechCrunch Disrupt conference. Read on and learn.

Be Versatile

If there’s one thing GoPro creator Nicholas Woodman is proudest of, it’s the Red Bull Stratos space jump by Felix Baumgartner last year. “He was standing on the edge of existence, jumping back down to Earth,” Woodman said of Baumgartner’s leap from more than 128,000 feet in the air. The skydiver had a GoPro body cam strapped on under his visor, recording his first person point of view as he broke the sound barrier. This year, the camera company

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