Here are the 11 winning startups from Seedcamp Week 2013

Seedcamp London has drawn to a close today by selecting a record 11 teams to join the micro-seed investment and mentoring program from a possible 18.

In some sense the most important day of the week for startups attending Seedcamp London, the investor day is when they get to pitch their ideas to angels and VCs in the hope of garnering investment interest. It’s also the day they find out if they have been accepted into Seedcamp’s program.

With 11 successful teams this time around, it’s the first time that Seedcamp has accepted more startups from one intake than were rejected. In total there were 18 new teams present (some of those pitching were already a part of Seedcamp but are seeking funding) and one that couldn’t make it due to visa issues.

So, in no particular order, the 11 winning teams:

Spreddit

Spreddit is a startup looking to make paying for expensive items online more accessible, but without signing up for pricey interest-added store cards or similar.

Right now, Spreddit picks popular products from well-known brands (mostly fashion, but if you wanted a MacBook, that’s there too) and offers customers the option to pay for them in three instalments without paying any interest.

What happens is that customers buy goods as they would normally and Spreddit fronts two-thirds of the up-front cost (one-third is paid at checkout) and then subsequent instalments are taken for the following two months. Spreddit makes its revenues by charging the retailer a small percentage of the sale for being featured on its site and made its first sale this week.

In future, Spreddit wants to have its payment option embedded directly within retail sites to drive more sales using the deferred payment option.

Currently, Spreddit customers need to be UK residents with a UK bank account.

➤ Spreddit

Legal Tender

Legal Tender is, essentially, a marketplace for legal work looking to cut-down on the amount of money businesses spend by finding exactly the right firm for the job.

Currently, businesses often use one law firm for all of their work, whether they are specialists in that particular area or not, Nicholas d’Adhemar, explained.

Clearly aimed at businesses, Legal Tender, is free to use for the end-user and makes its revenues by charging 4 percent of the fee for any work carried out by a law firm using its platform.

➤ Legal Tender

GoPixel

GoPixel, formerly known as Pinster, is an analytics and marketing suite for visual social networks, currently focussing specifically on Pinterest, GoPixel hopes to extend its skills to other networks like Fancy in the future.

It provides brands and marketeers with a full analytics dashboard and specific campaign management tools for planning and execution rather than just measuring reach and effectiveness. In doing this, GoPixel says it can provide ROI measures and actionable suggestions based on the data.

Plans range from $20 per account, per month up to a custom structure for larger customers.

➤ GoPixel

Share LaTeX

Not every startup can focus their efforts on creating new photo filters or analytics suites (thank goodness) and Share LaTex is one UK-based startup with the task of becoming the go-to collaboration platform for academics. A Google Docs for science, if you will.

You see, academics aren’t like you and I. Particularly in the field of science, documents aren’t prepared using Microsoft Word or Google Docs. Instead, it uses a  a document markup language and preparations system called LaTeX; which also hedlps make all the scientific formulas look all pretty, too.

However, while pretty formulas aren’t to be sniffed at, nor is real-time collaboration on documents – something tht LaTeX doesn’t support in its own right.

Enter Share LaTeX which provides exactly this – a platform for real-time collaboration on LaTeX documents. Share LaTeX is already up and running and has 70,000 users generating early revenue f0r the company. Which also isn’t to be sniffed at.

➤ Share LaTeX

Teddy The Guardian

Croatian startup IDerma’s Teddy The Guardian project was the only team in the room with a physical product, but one that had digital smarts.

Simply, Teddy The Guardian is like a regular teddy you might give to your kids, except that it also has sensors embedded in it to measure the health of the child.

The sensors that will be included in the teddy are configurable, depending on the parents’ need, but can include things like heart rate monitor, glucose levels, blood flow and temperature, among others.

➤ Teddy The Guardian