When the late designer Alexander McQueen live streamed his Spring/Summer 2010 show in late 2009, his aim was to transform fashion week, an invite-only industry event, into “global entertainment.” He said at the time, “I wanted to create a sense of inclusion for all those in the world who are interested in my work and the world of fashion. This is just the first step towards revolutionizing the ‘show system’ as we know it.”
That show garnered 3.5 million views on YouTube, and though McQueen never did another live-streamed show — the Spring/Summer 2010 collection was his last — the concept rapidly spread. Four years later, live streaming is the norm across fashion weeks around the world. But the experience hasn’t perhaps come to fulfill McQueen’s original vision. In most cases, live streams are mundane, and watched by very few people Read more…
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Read more : Live Streaming Fashion Week: What’s the Point?
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