Forget all the Big Data numbers you’ve seen. The reality is that no one has a clue how much Big Data adoption there is, because few actually know what Big Data means.
Ian Bertram, managing vice president at Gartner, points this out, arguing that the industry is completely muddled over what Big Data means. According to Gartner research, 50% of enterprises cite data variety, not data volume, as the primary driver of Big Data adoption. In fact, “big” is hardly a factor at all.
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