Advertising is the financial lifeblood of the Internet. In the dawning mobile era, ads have invaded smartphones and tablets. Yet not every mobile ad provider plays nice. According to Lookout Security, 5% of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. What can app developers and ad providers do to curb aggressive ads, respect user privacy and enrich the ecosystem for users?
Ad Networks Do Not Always Play Nice
Lookout Security released a report on mobile advertising guidelines
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