Layar Founder Steps Down In Favour Of Print Publisher Veteran

Raimo van der Klein, founder and CEO of Layar – one of the bigger mobile augmented reality startups – is stepping down and appointing Quintin Schevernels in his place. van der Klein plans to stay on as Creative Director. Schevernels was formerly the COO of VNU Media, a large Dutch publisher. As such the move makes sense since Creator is aimed squarely at print publishers.

The company recently launched both the Layar Creator product that allows publishers to easily add digital content to print pages and Stiktu aimed at consumers. Creator is is to how Layar will monetize itself in the future.

In a blog post van der Klein said:

I will continue as Creative Director, focusing more on our next generation products and new business opportunities. I will further take-up a seat in Layar’s Supervisory Board. With this move I can keep doing the things that I really love, and that is to innovate and shape new markets and products.

Layar says it has had over 20m downloads and has 3 million monthly active users. It’s has raised over $15.6 million in venture funding from investors including Intel Capital, Prime Ventures and Sunstone Capital.