Fight My Monster Borrows From The Angry Birds Playbook – Merchandise And Movies Up Next?

In a move that borrows from the Angry Birds playbook, quite literally, Fight My Monster – the so-called ‘Moshi for boys’ – has appointed licensing heavy-weights Russell Binder and Dimensional Branding Group to represent the brand globally and, presumably, to begin exploring merchandising options.

Binder’s Striker Entertainment actually claims Angry Birds as a client, while DBG works with the likes of Sony, Miniclip and Temple Run — so this appears to be quite an ambitious appointment for the young company and points to the potential of Fight My Monster’s brand amongst its much coveted and hard to reach