Snapstick, the startup that’s looking to take on the likes of Google and Apple in the Internet TV sphere, is announcing today that it has cleared one of the major hurdles it faced – inking a deal for hardware integration. Snapstick is a software solution that allows users to stream content from any device – iPhone, iPad, netbook or desktop computer – straight to the television screen.
That software solution just found a potential hardware home with D-Link, the company behind the hardware for Boxee, another favorite in the Internet TV space.
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The exciting thing about Snapstick is that it provides a way for users to navigate content how they normally would, whether on their phone, tablet, netbook or desktop, and then view it on the big screen. The solution also used what it calls “SplitMedia” technology:
Snapstick’s SplitMedia technology allows consumers to discover, view and control content using the same easy-to-use interfaces they already employ to control their mobile devices and computers. Simply browse the web on a mobile device or laptop and snap the content to the TV with a flick of the wrist. Hardware at the TV then takes over the processing burden via Wi-Fi. Once the content appears on the TV, you can use the mobile device or laptop as a visual remote to control the content, or, use it for any other task, thus removing the need for cumbersome keyboards and complicated remote controls in the living room.
Right now, the two companies are simply “in talks” and describes this as a “trial”. A company like D-Link, which already has its hands in both the Internet TV and networking hardware realms, seems like a perfect match for Snapstick. The step is an important one, as we noted in our preview of CES 2011 yesterday, in the battle for our online viewership. Now that Snapstick has a potential hardware partner, how do you see Internet TV shaping up in 2011?
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