Another bit of closure for Digg as the company continues to look for a buyer of its technology and its site: its engineering team is joining SocialCode, the social media advertising and analytics subsidiary of the Washington Post Company.
We first wrote about the engineers getting hired by WaPo on Monday, when rumors began to swirl that the newspaper group had bought Digg. Now the news has been made official with a post on Digg’s blog by CEO Matt Williams.
SocialCode has offices in San Francisco, Seattle and Washington, DC, and Digg’s engineers will “augment” that team, which Williams says “shares our same values & culture.”
“At Digg, we have been studying social media since its inception. From Digg Social Reader to Digg Ads, we established a new paradigm for content and advertising on the web. Joining SocialCode felt like a natural next step,” Williams writes.
Products that the new team will likely work on include Trove, SocialCode’s social news platform, which powers Washington Post’s own Social Reader and Personal Post.
The addition of new talent may also see SocialCode extending its reach in developing products for third parties beyond the Washington Post’s walls, although this isn’t made clear in the blog post.
The Digg technical staff will be integrated with and augment SocialCode’s existing engineering team with development offices in San Francisco, Seattle and Washington D.C.
Read more : It’s Official: Digg Engineers Are Joining Washington Post’s SocialCode
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